Sirius satellite radio Information

Sirius satellite radio remains one of the largest American broadcasters enjoying a great reputation and popularity owing to the diversity of channels and the wide range of tastes it suits. Although most channels cover music genres in general, subscribers benefit from an almost equal number of news, sports and entertainment channels available in ground and online formats too. The name of Sirius Satellite Radio has increased over the years with the collaboration with showbiz celebrities such as Howard Stern, who moved his show after signing an exclusive five-year contract with Sirius. The Howard Stern Show began broadcasting on Sirius Satellite Radio starting with January 9, 2006.

According to the contract, Howard Stern could create three individual channels of which he opened two so far. In fact Howard 100 and Howard 101 occupy the best positions in a top of the listeners’ preferences in the entire package provided by the broadcaster. The array of programs covered by Sirius Satellite radio includes news and talk shows, entertainment, music and sports, all with additional subcategories. Thus, for the music category you can choose from pop, jazz, country, R&B, pop and rock channels. To give a more comprehensive picture to the programs, it is enough to say that under the rock category you have twenty-two channels to choose from.

The programs on Sirius satellite radio are self productions, and lots of shows are hosted by famous people, particularly on the sports channels. The music and entertainment programs are supported by hip hop superstars, deejays and veejays, while political commentators deal with the news and major events in talk shows and bulletins.

As for the market approach, Satellite radio has adopted a strategy of exclusiveness and this is best reflected in the access to major sports events. Sirius satellite radio is the only broadcaster for all the CFL, NBA and NFL games. In fact, since 2005, Sirius is the satellite radio company with the most live NBA games. Other worth mentioning achievements refer to the national horse racing talk show At the Races, as well as to the English Premier League matches that deserve all the attention; moreover, soccer remains a favorite two hour talk show topic from Monday to Friday.