Sharp Air Purifier Review – 1st 5 Key Factors Model
Posted: December 27th, 2009 | Category: Health and FitnessLaunching our first Air Purifier Review – 5-Key Factors Model, we are starting with the Sharp Air Purifier Review.
In our earlier post, we discussed at length about the Scientific Peer Review that is lacking in the ionic air purifier market. Accordingly, we have broadened our model to add Scientific Peer Review as a fifth key factor. This is notwithstanding that it will be a blank space. It would be thrilling if the empty space sets off a budding scientist or researcher to embark on the first independent scientific peer review for an ionic air purifier technology. If I am aiming to be noticed, being the first with a scientific peer review in a multi-million industry seems a clear choice.Every marketer of an ionic air purifier will quote me!
Our Sharp Air Purifier Review, comprising several articles, will cover the various aspects of the Air Purifier Review – 5-Key Factors Model i.e.:
(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the laboratory
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.
Soon to be 100 years old, Sharp is a Japanese company with a solid track record. In business, that speaks volumes, which is why we picked Sharp for our first review. The initial article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation as well as including a concise overview of their unique ionic air purification technology.
Quite apart from an impressive history, what caught our attention was the fact that Sharp seems to be genuinely interested in being generously transparent with information. Not complete transparency, but enough to outshine others.
Sharp Air Purifier Review – Unusual Insight of Marketing Strategy
In a transparent move seldom seen in the corporate world, the marketing strategy for Plasmacluster Ion Technology is made known. Sharp detailed its phased marketing approach on 16 January 2009 as follows:
(a) Phase I
Focus on research and development resulting in the roll-out of Plasmacluster Ion technology in air purifiers, air conditioners, refrigerators, cyclonic vacuum cleaners, washers/dryers and LED lightings.
(b) Phase II
Focus on “academic marketing”, a method that obtains scientific evidence of the efficacy of a certain technology through cooperative research with leading academic institutes and marketing consumer products based on this proof. With 13 academic institutes and universities around the world, experiments were devised to prove the efficacy of Sharp’s Plasmacluster Ion technology against 27 harmful substances and pathogens, including bacteria, viruses, molds, allergens and odors.
(c) Phase III
In its next big move, Sharp is demonstrating the effectiveness of the technology in real-life environments. On 16 January 2009, Sharp announced that it was currently working with 24 different companies to incorporate Plasmacluster Ion technology into their products.
These include commercial air conditioning and heating duct systems for hotels and hospitals, whole house air conditioning system, air sanitizers, car air conditioners, electric bathroom heater/ventilator/dryer, elevators, toilets, gas fan heater, mist sauna, railcar air conditioners, smoke control systems, etc.
Several articles comprise our Sharp Air Purifier Review, including an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has skillfully crafted into an art and also a peek into their future. Academic marketing is defined by Sharp in our Ezine article, accessible via the widget on our blog.
Unannounced but obviously, Sharp intends to monopolize the ionic air purifier industry. Their massive investment in the ever-improving state-of-the-art technology and their intense determination in academic marketing leave no doubt in our minds that they will thrive, sooner rather than later.
Follow our complete, Sharp Air Purifier Review at The Ionic Air Purifier Blog.